On November 6th, 2017, /r/dankmemes moderator sloth_on_meth stickied a post on the subreddit titled "The ?️ emoji is now banned," stating that the emoji "has been here long enough, and it's nowhere near fresh." Within 24 hours, the post was scored at 0 points (47% upvoted) and gathered upwards of 1,000 comments, many of which protested the emoji ban.
The ordeal caused The Daily Dot to examine the B Button Emoji and its relevance in meme culture. TikTok video from ShefwH0und (iamhound): 'shukuicy fyp pubg repost lgbtq sike imagine uthought imnot gay wow funny meme noob pubg iamhound nature butterflygamings wraith60fps shefwcl0ud drchopstixgaming oldclips'. Check the NSFW checkbox to enable not-safe-for-work images. As of June 16th, 2017, "No" votes are beating "Yes" votes by a razor-thin margin of 11,877 votes to 11,708 votes, a difference of only 169 with 23,585 votes. I'm gay image tagged in gifs,im gay,troll made w/ Imgflip video-to-gif maker. This led to the creation of a poll posted to the subreddit on whether to ban the use of the B Emoji. The practice became so ubiquitous that many felt the emoji was actively hurting the subreddit.
The emoji is incredibly popular on /r/dankmemes, as users often substitute the emoji into titles for their posts.